Although the term SEO is becoming more popular, not everyone knows what its definition is. Also, only a few of those people really understand its meaning and especially its importance. Through this article, we want to answer the most frequently asked questions about this topic. When you finish this article, we want you to fully understand the SEO definition and importance of SEO services in developing a website and a business.
What is SEO?
Nowadays, this term is increasingly popular. SEO is the abbreviation for search engine optimization and aims to optimize the website so that it is as visible as possible in search engines. At the core of this optimization are numerous activities. Every detail of the website can make it more visible in search engine results. From the name of a picture included in the website and up to the last word of a paragraph, each item can make a considerable advantage. One of the most effective optimization methods is choosing the keywords that best describe the website. It is necessary to analyze these words and their synonyms to determine what are the most searched terms in the field.
But what exactly does SEO do?
Done correctly on each page, the SEO optimization contributes to “lifting” the website into search engine results pages. More specifically, a properly optimized website is always visible on the first page of results when someone looks up in a search engine for a word describing the website’s content.
Why do we need SEO?
In the case of an online store, SEO services can bring a considerable number of new clients. In the case of a presentation website, visitors will be attracted especially to what the web page is offering or presenting. In other words, regardless of the type of your website or business, this optimization can bring considerable benefits.
How can I see the results of an SEO optimization campaign?
When a SEO optimization campaign is launched, a module is added to the website for detailed visitor analysis. This reviews the percentage of visitors who have accessed the website through search engines.
How do I choose the keywords for SEO?
The keywords are chosen depending on the content of the website and the products or services offered by your company. After a thorough analysis of the pages, the words that best describe the activity are chosen. A list of their synonyms is made. The next step is to conduct a thorough analysis that helps us find out which of these words are most searched for in search engines. This ensures that the chosen word list best describes the website and at the same time brings as many visitors and potential customers as possible.
How important are social networks for SEO?
Social networks help a lot in optimizing SEO since through them the audience reaching your website is much larger. The higher your presence in the online environment, the more efficient the SEO optimization is. This is also valid vice versa, optimizing the website will bring you a wider audience in the online environment.
How do we determine the purpose of an SEO campaign?
First should be determined the main purpose of the website. For example, if your business is at the beginning of the road, you may want to set the increasing of the revenue and the number of visitors as the goal. Every business is unique, and that’s why the objectives are unique depending on your business and your future plans.
How long does it take to see SEO optimization results?
Although everyone expects the results to appear instantly, unfortunately this cannot happen. Real and considerable results occur after about 4-6 months.