The year 2020 was a challenging year, however it thought us to be flexible in order to overcome unpredictable situations. Therefore, this is exactly what the marketing team needs to focus in 2021. This is taking advantage of event but leaving room for adjustments.
Here are a few tips on planning an email campaign for this year. Read below to find out more.
In order to take advantage of the perfect marketing moments, a good strategy is a necessity. Between all the events and public holidays, it is best to choose the right ones to focus from then on for the promotions. Like this, you can align the campaign with the company’s marketing goals.
1. Brainstorming & research
Get a through overview for the holidays and days of actions for the year then choose suitable topics. They should match the selected days and your company values as well. Think about which promotions would match the best each chosen ocasion.
2. Creating the email campaign plan
Take an editorial calendar and sumarize the selected topics in it. A campaign planner will help in planning campaigns in the sense of content and timing. This way, the campaigns can be planned ahead, while ensuring consistency.
3. Implementing the campaign
The next step is determining the best formats and channels for each of your campaigns. Remember to keep an eye on your marketing goals as well as target groups. Also, take into consideration your customer journey.
Email campaigns are an amazing choice when it comes to strengthening awareness and to acquire new customers. For example, social media is one of the cannels to use in the consideration phase.