Strategii de marketing
If you ever thought about investing in an online store but you weren’t sure if it’s a good idea, then this article is for you. We are going to present you 10 advantages of this kind of business, hoping that you will understand what earnings you can have with this type of website. One important thing to note is that in 2016, in the United States, online stores had a total revenue of $ 322.17 billion. It is estimated that by 2020 they will increase to 4 trillions.
1. International sales

You can sell your products anywhere in the world as long as you can deliver them.

2. Lower costs

No physical shop is required, its costs are considerably reduced. The money you normally invest in your location will allow you to invest in online promotion.

3. Product comparison before purchase

This type of store offers its customers the ability to compare products before purchasing. Unlike a physical store, this is only a few clicks away from the customer, without having to walk through the shelves.

4. Increasing numbers of customers through online advertising

In the online environment, promoting a business is much easier and less costly. Whether you want to promote through social networks or through Adwords, this will considerably increase the number of clients.

5. 24/7 sales

Without additional costs, your store will be open 24 hours a day, 7 days a week.

6. The ability to process a large number of orders at the same time

Unlike a physical store, where you depend on the number of cash registers, the online stores can pick up countless orders at the same time.

7. Shopping from the comfort of your own home

Your customers will be able to purchase the products they want, will be able to navigate easily through the product categories and will even be able to pay online the order. The only thing left to do is to receive the package when it arrives.

8. Manage your store from any location

Not only customers are benefited from the lack of a physical location for this type of store. So you, the one who manages this store, will be able to handle the orders and the entire administration of it regardless of where you are. The only things you’ll need are a device (laptop, tablet or phone) and internet access.

9. Reduced number of employees

Many of the stages of an order (order confirmation, billing, payment, inventory management, etc.) are automated through the website, without the need for a large number of employees.

10. Easily promoting popular products

Through the platform in which it is created, your website will be able to display various personalized product categories such as: the most bought products, similar products (with the customer’s choice), recommendations, products in the offer.

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