About the project
Balagri Group, a company from Timisoara that sells pasta from natural ingredients, appealed to our services in the need to refresh the brand through a new series of labels for their products. Using natural ingredients is very important to them, which is why we tried to reflect this both in the design and in the colors that we used.
The first set of labels is created in a modern and minimalist style. Being about home premium pasta, we created a series of illustrations in order to emphasize this. The illustrations were designed and created by us so as to suggest better of how products made in a traditional way, will conform to the requirements of contemporary and attract its simplicity and naturalness. For each type of pasta I chose one suitable color to emphasize the product.
The second label was made for noodles and follow the old model used by the company Balagri, which is why we can see the traditional style, style which we tried to optimize the use of subtle forms and a modern font.